Purchasing Professional Services The Case of Advertising Agencies

Table of Contents Introduction Professional services Advertisement agencies Criteria for choosing Agencies Purchasing a service Agency selection Conclusion Introduction Organizations require services that they do not offer and therefore, they have to purchase those services from third parties. These services fall under two major categories, which include generics and professional services. Unlike generics, which are low cost and low risk services, professional services are high-risk services and for this reason, they have the potential for purchasing to add value.Advertising We will write a custom case study sample on Purchasing Professional Services: The Case of Advertising Agencies specifically for you for only $16.05 $11/page Learn More Advertisement is one of the most significant services that every organization has to buy. According to researches, the firm’s top management in conjunction with marketing / advertising with little involvemen t from purchasing makes key decisions regarding the hiring, monitoring and firing of agencies. This paper focuses advertising agencies with the aim of highlighting the fundamental aspects of purchasing professional services as opposed to purchasing of goods. Professional services Purchasing professional services differ from purchasing goods in a number of ways. One of the most common assumptions of these services is that they are intangible. This is because they are actions and no one can see, feel, taste, inspect, or touch them in the same manner as goods. The other characteristic is that they are inseparable from production and consumption and therefore the buyer has a direct contact with the production process. Thirdly, these services are heterogeneous meaning that quality may vary on a day-to-day, customer-by-customer basis and lastly is the fact that the services are perishable since these services cannot be stored or saved. Another important consideration when purchasing profe ssional services is evaluation. A modified industrial product paradigm may classify services into three categories, which include; easy to valuate, intermediate to evaluate and difficult to evaluate.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In the desire to compensate for the high risk involved in these purchases, corporate buyers often seek the endorsements of peers and positive word-of-mouth (WOM). The reliability of WOM depends on the theory of perceived risks. Advertisement agencies These corporations generate communication ideas and plans, and implement them. They include advertisement and communication agencies and associated companies like creative, media, public relations agencies, and direct marketing. The following model explains the potential role of purchasing in the agency-client relationship. The model consists of the five roles of â€Å"user,† â€Å"buyer, † â€Å"influencer,† â€Å"decider,† and â€Å"gatekeeper†. Users are people who use the services of an agency on a regular basis. The influencer on the other hand is the person who influences the selection process while the buyer is the individual authorized to negotiate with the agency. Deciders are the individuals who determine and finally approve the final selection of the agency while the gatekeepers are individuals who regulate the flow of information regarding the selection of agency. Criteria for choosing Agencies The criteria for choosing advertising agencies vary from one organization to another. However, there are three major criteria used in making this choice namely; the quality of people assigned to the account; complete agreement between the agency and client on goals and objectives and the need for agency personnel to learn the characteristics of the client business. The first consideration in making this choice is the type of agency-client relationship the management team aspires to have, whether long term or short-term. Short-term relationships are majorly project-based and rarely last much longer than the specific problem at hand. The other characteristic feature of these relationships is that the clients generally have relatively small advertising budgets. Once the agency has offered and implemented a solution, the relationship no longer continues. The long-term relationship (collaborative relationship), unlike the short term ones continue averagely for even over a period of seven years.Advertising We will write a custom case study sample on Purchasing Professional Services: The Case of Advertising Agencies specifically for you for only $16.05 $11/page Learn More Purchasing a service Purchasing services is different from purchasing goods in a numbers of ways. First, services are more difficult to evaluate than goods. Often, services have objective standards that service suppliers cann ot offer. The second difficult arises from the fact that suppliers of professional services are often reluctant to provide benchmarks for testing. Another problem is that matching payments to the service provided is imprecise since mediocre or poor services are difficult to evaluate unlike the excellent services, which are easy to monitor. Furthermore, unlike goods, which are returnable if the fail to perform, services, are not returnable. Finally, poor services, unlike goods, which are easily noticeable, may be undetected for a long period. These differences bring up new considerations when purchasing professional services. One consideration that is uncommon for the purchase of goods but fundamental when purchasing professional services is the reputation of the supplier. This therefore bring highlights the role of peers in recommending agencies that provide these services. Some of the key purchasing criteria are references, experience, examples of work, current clients, equipment u sed, and price. By comparison, the key purchasing criteria for goods were price, investment recovery, quality, and reputation. Many professional services have a measurable performance outcome. This is unlike advertising, which has no such measureable performance outcomes and thus it is more difficult to evaluate. Even though it is possible for purchasing to evaluate budgeted cost versus actual cost and to analyze cost-benefit ratios associated with these services, it is hard to evaluate their effectiveness. Agency selection The process of selecting advertisement agencies is the responsibility of the purchasing/ marketing and the top management. While Technical efficiency should be the main issue for purchasing managers, effectiveness should be the main issue for top management and marketing/advertising. This is a three-stage process. The first stage is the search stage. In this stage, the managers evaluate the market and the current agency relationships comparing them with others. A nother task in this stage is to determine a best procurement policy and the establishing selection criteria.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The second stage is the alternative evaluation stage in which the managers write and issue the advertisement brief, and assess the advertisement proposal and presentation. Purchasing main contribution should be the establishment of guidelines for commercial arrangements. Other tasks like risk assessment for each agency dominate this stage. The final stage is the selection of the agency. At this stage, it is the role of the purchasing to negotiate a contract and the terms of payment. Some of the factors that affect the purchasing involvement with agency suppliers include trust, commercial efficiency, knowledge and experience of advertising and project or collaborative relationship. Conclusion The intangibility of professional services brings a considerable difference between the purchase of these services and the purchase of goods. More specifically on purchasing advertisement services, the purchasing should play a more commercial role while the top management and the marketing shoul d play the role of ensuring effectiveness. The decision of which agency should be as a result of consultation between the marketing and the purchasing since such consultations yield more concise goals, added value, improved commercial and cost efficiency, and the ability to negotiate thorny contractual matters. However, the purchasing plays a facilitating role when it comes to agency relationships. This case study on Purchasing Professional Services: The Case of Advertising Agencies was written and submitted by user M0j0 to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Analysis Of The Great Gatsby Novel English Literature Essay Essay Example

Analysis Of The Great Gatsby Novel English Literature Essay Essay Example Analysis Of The Great Gatsby Novel English Literature Essay Paper Analysis Of The Great Gatsby Novel English Literature Essay Paper similar to that of Jay Gatsby and Nick Carraway ( C. D. Merriman,2007 ) Fitzgerald s characters all had a deeper meaningA to theirA names ; they were nt merely randomly picked and put on a page. An illustration of this was Jordan Baker. Jordan s name represents the Jordan River located in Middle Eastern state Jordan. Harmonizing to, It is known for non being a really navigable ( The Columbia Encyclopedia,2006 ) , similar to Jordan in the novel, who was an perfectly atrocious driver and hence, unable to voyage her vehicle right. In add-on to giving his characters names that had deeper significances, he besides created characters that represented who he wanted to be in life and who he really was. The individual that he wanted to be was represented in Nick Carraway, the honest, good friend of Gatsby. Likewise, Jay Gatsby represented who Fitzgerald was in existent life. Although Fitzgerald tried really hard in his life to be like his character Carraway, he made errors and did some thin gs he was nt excessively proud of, merely like the things Gatsby did in the novel. Fitzgerald besides attended Oxford University for his collegiate old ages, similar to that of Jay Gatsby in the novel. This played a immense function in his positions during the novel, particularly apparent in Nick Carraway s sentiment of certain state of affairss. For illustration, when Nick attends the party with Myrtle and Tom at the flat in New York, he is perfectly aghast and outraged by the events that occurred at that place. This shows the readers that Nick felt the manner he did because he was raised otherwise than both Tom and Myrtle. This besides show s Fitzgerald s position on the events by the manner he portrayed Nick s reaction. These are merely some of the ways that Fitzgerald added his personal life into his novel. A A A A A A A A A A A One major character in the novel was Jay Gatsby, besides known as James Gatz. Harmonizing to Sparknotes, Gatsby was a immature adult male, around 30 old ages old, who rose from an destitute childhood in rural North Dakota to go fantastically affluent ( Sparknotes, 2010 ) .A Throughout the novel, Gatsby is known as a good individual at bosom, which was chiefly said by Nick Carraway, ( Fitzgerald, Scott, F The Great Gatsby ) . His good bosom was shown when he would make anything for love. This love in the novel was for Daisy Buchanan, the married woman of Tom Buchanan. Gatsby proved that for Daisy, anything was possible, which got him into a great trade of problem a batch of times, particularly towards the terminal of the novel. Gatsby even changed his name from James Gatz to Jay Gatsby to affect her or do the prevarication he told her about him being wealthy more concrete ( Schmoop University,2010 ) . Once he met Daisy, he realized he wanted to be affluent an d have Daisy for himself. The name James Gatz represented the hapless manner he was raised in North Dakota. The hapless manner he was raised was with really small money, unlike that of Daisy. Gatsby besides represented who Fitzgerald genuinely was as a individual. Both work forces tried their best to be good people, but failed more times than non. Gatsby s name besides had a deeper significance, like bulk of the characters in the novel. Gatsby greatly resembles the word beget, which, harmonizing ( Dictionary,2010 ) means to do ; produce as an consequence . In the novel, Gatsby believed that money beget power, and hence control over any scenario. He wanted Daisy, so he believed that when he became rich, the fact that she was married and had a kid would all vanish and they could be together. This unluckily for Gatsby, did nt go on. Gatsby s name besides has another significance to it. His name is really slang word for handgun, or rod ( Potpourri, 2007 ) It s dry that Fitzgerald na med Gatsby what he did, because a handgun was the very thing that ended Jay Gatsby s life. A A A A A A A A A A A Another major character in the novel was the storyteller, Nick Carraway. Nick shared his personal sentiment in many events that he narrated in the novel. He was said to possess the Cardinal value, or virtuousness of justness, otherwise known as honestness, which no other character throughout the novel possessed. Because of his honestness, many characters, such as Jordan Baker and Jay Gatsby, confided in him with their secrets. For illustration, when Myrtle Wilson was hit by a auto, it was Jay Gatsby that told Nick that Daisy did it and non himself ( Schmoop University, 2010 ) . No other character knew that Daisy was the 1 that hit Myrtle, because in the terminal, George Wilson shoots Gatsby because he blames Gatsby for his married woman s decease ( Michigan State University, 2010 ) . This is what made Nick such a suited storyteller for the novel ; it was his truthfulness, irrespective of the state of affairs, that made the narrative what it was. Nick s moralss b esides contributed mostly to what his personality was. Nick did the right thing, even when the right thing was nt clear or when no 1 was looking. He besides did nt justice people, like several other characters in the novel did ; he acted as though he was simply a newsman describing a scene, and nil more. ( Ovtg, 2010 ) Nick besides represents a portion of Fitzgerald ; the portion being who Fitzgerald wished he could be. Fitzgerald wished he could be as unagitated, honest and nonjudgmental as Nick. This evidently was nt true all the clip, because Gatsby, who Fitzgerald truly was, was nil like Nick. They were more or less antonyms. A A A A A A A A A A A The concluding major character in the novel was Daisy Faye Buchanan, the married woman of Tom Buchanan and the major love involvement of Jay Gatsby. She was partly based off of Zelda Fitzgerald, the married woman of Scott Fitzgerald ( Sparknotes,2010 ) . She is besides known in Sparknotes as a beautiful immature adult female from Louisville . Because of Daisy s utmost beauty, she could fundamentally hold anything she wanted, yet she was still unhappy with certain things in her life. For illustration, at her nuptials, the ceremonial, party, and every facet of it was expansive and seemed perfect. On the other manus, her matrimony was the exact antonym of the nuptials ; it was cold, and progressive. The imperfectnesss were shown when throughout the novel, Tom has an matter with Myrtle Wilson, the married woman of George Wilson. The ground she married Tom is absolutely described Thomas Parke DInvilliers, whose is quoted in the beginning of the novel by stating Th en have on the gold chapeau, if that will travel her ; If you can resile high, bounciness for her excessively, Till she cry Lover, gold-hatted, high-bouncing lover, I must hold you! . Basically, Daisy wanted a affluent adult male who had a batch of toys or things. The wealth would do it so her hubby could pass a great trade of money on her, which she thought would take to her felicity for the remainder of her life. To her, Tom was the gold-hatted, high-bouncing lover , and when she foremost met Gatsby, he was hapless, and even though she loved him, she married Tom alternatively because he had the money that she ever wanted. In world, it s clear that Daisy wants to state Tom that she does nt love him any longer and she d give up her life of luxury and go forth to be happy with Gatsby, but she wo nt, because she wants the money Tom offers. So even though he has his personal businesss, she does nt care, because he s rich. Like every other character in the novel, Daisy s name has a deeper significance, or instead her in-between name does. Her in-between name, Faye, is named after a white and xanthous flower ( tvtopes, 2010 ) . The flower is white on the outside and xanthous on the interior. The white represents Daisy s childhood and her pureness during that clip. The yellow, on the other manus, represents corruptness ; intending the things that happened past her childhood were non so pure. She was besides partly based off of Zelda Fitzgerald, the married woman of Scott Fitzgerald ( Sparknotes, 2010 ) . Fitzgerald fell in love with Zelda at the immature age of 18, similar to Daisy and Gatsby ( PBS,2010 ) . Fitzgerald was nt rich plenty for Zelda s gustatory sensation, so she quickly broke off the battle. This is like when Daisy did nt wait for Gatsby when he went off to war. Later in Fitzgerald s life, he met up with Zelda once more, but this clip he was rich and had many written plants. Zelda and Fitzgerald married within the hebdomad of this happening. That is where it s different than Gatsby and Daisy. But the similarities are at that place ; both Zelda and Daisy left the work forces they apparently loved because they were nt affluent. A A A A A A A A A A A There was really small unfavorable judgment in respects to The Great Gatsby in my sentiment, but there were a few distinguishable things. The first is the representation of the corruptness American dream. In the novel, it s clear that Jay Gatsby represents the failed American dream, but I feel that the novel as a whole represents the corruptness that s present in the American dream every bit good as the failure. The following is the intoxicant and sex that were present in the novel. Many times, the characters took topographic point in less than pure activities. An illustration is the party that Nick attends with Tom and Myrtle in the New York flat. There is imbibing, and hence intoxicated people, and there is an matter that takes topographic points between Myrtle and Tom. Both are married to different people. This is really impure for the both of them and besides for the fresh itself. Another clip is every clip a party is mentioned at Gatsby s sign of the zodiac or house, there were ever dozenss of rummy people. The last thing is the immoral characters. Basically every character, excepting Nick, was immoral or impure in some manner. Tom and Myrtle were immoral because of their matter, George was immoral because he killed Gatsby, Jordan was because she lied invariably and Gatsby was because he was a hypocritical and bogus individual. A A A A A A A A A A A In decision, the Great Gatsby had many absorbing characteristics every bit good as characters that made the novel every bit great as it was. The character of Daisy Buchanan showed philistinism in people in the 1920 s. However, this can be related to people in today s twenty-four hours and age every bit good. There was besides Nick Carraway, who presented the narrative with non merely a storyteller, but an honest individual among bogus prevaricators. Jay Gatsby besides played a immense function in the novel, being that he was the chief character. His emotions that seemed to find the determinations he made in his life dictated the flow of the novel s secret plan several times. After all, the novel was written about his life. The novel was besides full of biographical information, although it was nt ever obvious all the things Fitzgerald put into the novel, such as the character names. Along with biographical information, there was a batch of historical information as good. Fitzgerald tied several people, topographic points, and even events from the 1920 s epoch to supply a good scene and plot line. Last, a movie of the Great Gatsby was released in 1974 having stars like Robert Redford and Mia Farrow. Overall it was a great version of the film, but it had some distinguishable differences. The differences, which ranged from being every bit minor as a character line changed, to as big and utmost as a secret plan alteration, created differences between the film and the novel. The clip difference between when the novel was written in the mid 1920 s, and the film, which was produced in the mid 1970 s was the chief part to all the differences. The difference in clip periods created clangs in positions every bit far as the 1920 s were concerned, which was when the scene was. Of class there were similarities between the two, like the decision and general secret plan thought. Therefore, the Great Gatsby is a great American novel and is extremely recom mended.

Quotes About Simplicity

Quotes About Simplicity Living in simplicity is about more than taking your time to soak in the warmth of the sun or stopping to smell the flowers, although those actions could certainly fit in a simple lifestyle. Simplicity is about deciding what is necessary and important in your life and then not being distracted by the business that fills our days. It is about focusing on the important, rather than the urgent. The term simplicity can also imply a lack of pretense or sophistication, although many would claim that the most uncomplicated life is the most sophisticated.   John Kabat-ZinnVoluntary simplicity means going fewer places in one day rather than more, seeing less so I can see more, doing less so I can do more, acquiring less so I can have more. Albert EinsteinEverything should be made as simple as possible, but not simpler. I believe that a simple and unassuming manner of life is best for everyone, best for both the body and the mind. Charles WarnerSimplicity is making the journey of this life with just baggage enough. ConfuciusLife is really simple, but we insist on making it complicated. Winston ChurchillAll the great things are simple, and many can be expressed in a single word: freedom, justice, honor, duty, mercy, hope. Charles de LintLife is like art. You have to work hard to keep it simple and still, have meaning. SocratesBeware the barrenness of a busy life. Dalai LamaMy religion is very simple. My religion is kindness. William MorrisHave nothing in your houses that you do not know to be useful or believe to be beautiful. Orison MardenThe waste of life occasioned by trying to do too many things at once is appalling. Ronald ReaganThere are no easy answers, but there are simple answers. We must have the courage to do what we know is morally right.   Warren BuffettThe business schools reward difficult complex behavior more than simple behavior, but simple behavior is more effective. Doris Janzen LongacreThe trouble with simple living is that, though it can be joyful, rich and creative, it isnt simple. Elizabeth SeatonLive simply that others might simply live. Henry David ThoreauAs you simplify your life, the laws of the universe will be simpler; solitude will not be solitude, poverty will not be poverty, nor weakness. Our life is frittered away by detail. Simplify, simplify. Leonardo Da Vinci Simplicity is the ultimate sophistication. Hans Hofmann The ability to simplify means to eliminate the unnecessary so that the necessary may speak. Stendhal Only great minds can afford a simple style. Oscar Wilde Simple pleasures are always the last refuge of the complex. Arnold H. Glasgow Success is simple. Do whats right, the right way, at the right time. Lao Tzu I have just three things to teach: simplicity, patience, compassion. These three are your greatest treasures. Henry Wadsworth Longfellow ï » ¿Ã¯ » ¿In character, in manner, in style, in all things, the supreme excellence is simplicity.

Swift's Gulliver's Travels Essay Example | Topics and Well Written Essays - 500 words - 1

Swift's Gulliver's Travels - Essay Example he most powerful nation in the world at that time was held a prisoner by only 6inches tall Lilliputians by which Swift aims to explain why English people should consider the pride of their own country and reassess if the colonies controlled by them could get powerful enough one day to overthrow the English kingdom. At the time Gulliver’s Travels was written, search for new lands to control thrived in England and in this process the English people used to come across many new civilizations, an example of which is given in the travels by Swift in the form of Lilliputians. This voyage to Lilliput can also be seen as a conflict between opposing ideas and characters through which Swift wants to explain the obstacles experienced by the English at that time when meeting new people in their lands. According to another idea, â€Å"the effect of reducing the scale of life in Lilliput is to strip human affairs of their self-imposed grandeur† (Eddy, cited in Galloway, 1994). In contrast to Lilliput, everything about Brobdingnag appears to be gigantic and much more powerful than Gulliver himself. He realizes that even the grass is about 20ft tall there and each step taken by the giants who live there is about 10yards long in contrast to Lilliputians. Overcome by despair and fright, he begins to think of himself as a Lilliputian would if surrounded by normal humans. There too, Gulliver is taken to the court where he is bought by the queen. Later he shares his views about English politics with the king which appear humorous to him and make him remark that English people are well below the Brobdingnagians in context of wisdom and power. The king dismisses the English people as members of a low society through which Swift aims to explain the general ignorance of other nations in the world at that time which refused to embrace modernity. The trip to this island called Brobdingnag helps Gulliver to meet very big people after meeting very small people in Lillip ut. This stark change

Business Application Assignment Example | Topics and Well Written Essays - 2000 words

Business Application - Assignment Example IT is fundamental in human resource management, firms’ infrastructures, marketing, procurement, technology development, etc. As mining and manufacturing companies extend their operations to the global arena, they have to change operational strategies in order to gain efficiency and competitiveness in the global market. Expansion of operations leads to increase in complexity of operations that pose challenges of managing efficiency of operations.3 Mining industry has unique characteristics distinct from other industries because they are process industries and requires intensive capital investments with heavy plants and equipment.4 Since they are focused on profitability and efficiency, the focus of ERP is to reduce production cost and increase efficiency through maintenance management and effective utilization of production capacity.5 There is a need to avoid idle time by ensuring accurate scheduling and avoidance of the unpredicted breakdown, which can be achieved through scheduling of preventive and predictive maintenance task. The source of raw materials (ore) for the mining industry is obtained internally (from the mine) and involves a lot of uncertainty and an approximation error that are only determined during the production process.6 Furthermore, unlike the manufacturing function mining industry produce for stocking, not for orders. Therefore, the mining and manufacturing companies require the use of ERP for informed decision-making in areas of operation, accounting, human resource, supply chain, marketing, customer, etc. The use of ERP in a mining and manufacturing company helps the organization to integrate information to achieve real time accessibility of information across units and processes using the data created by the company’s technical and operational systems software. Integration of scheduling, material management, production and distribution are the fundamentals of profitability in the mining and

The Health Benefits of Exercise Essay -- Healthy Lifestyle Essay

Exercise is one of the most important factors in a persons’ life. Physical activity, or the lack of it, can result in a person having a healthy life or cause them to have diabetes. The benefits of exercise are countless. The positive health results, the improvement in attitude, even better academic performance are all factors which make not exercising inexcusable. Merely not using a person’s body is harmful. Not being active results in a person’s muscles becoming weak and out of condition. The effectiveness of a person’s heart and lungs will decrease. A person’s joints will become stiff and can be injured easily. Inactivity can be as much of a health risk as smoking. In addition children have become extremely lazy with all the entertainment available in this day and age. Most Americans watch three and a half hours of television every day. By the age of sixty five over nine years will have been spent in front of a screen. Over one-third children from ages four to nineteen eat fast food every day and fifteen percent in that age set are obese. It is especially important to prevent children and adolescences from becoming obese. According to â€Å"Obesity and Overweight for Professionals: Data and Statistics† eighty percent of obese children become obese adults. The number of overweight children in America has dou bled since the 1980s. People have begun resorting to unsuccessful diets and each day thousands of teens become bulimic or anorexic to lose weight. Thirty four to thirty seven percent of adults in America are obese. This has increased dramatically in the past twenty years (â€Å"Obesity†). The simple answer to this problem is to start exercising. The U.S. Department of Health and Human services says that children and teens need a... ...ical Activity for Families and Children." National Heart, Lung and Blood Institute. Web. 24 Apr. 2011. . Llewellyn, Claire. Exercise. London: QED, 2006. Print. â€Å"Mayo Clinic.† Web. 27 Apr. 2011. . "Obesity and Overweight for Professionals: Data and Statistics | DNPAO | CDC." Centers for Disease Control and Prevention. Web. 24 Apr. 2011. . Payment, Simone. What Happens to Your Body When You Run. New York, NY: Rosen Central, 2010. Print. The World Book Encyclopedia. Chicago: World Book, 2001. Print. "What Is Basal Metabolic Rate?" Personal Trainer Cindy Brotherston for Fitness, Weight Loss and Nutrition. Web. 24 Apr. 2011. .

Importance of Baptism

Importance of Baptism It has great significance. It is an outward symbol of an inner change and transformation that is supposed to take place beforehand. It is an act of sincerity and purity. So what exactly is this? – Baptism. In Christianity, Baptism is very important and signifies the beginning of a new life. It takes a lot of courage and fortitude to make this decision. Baptism is very important. Jesus said â€Å"If anyone desires to come after me, let him deny himself, and take up his cross daily, and follow me. (Luke 9:23). Baptism goes hand in hand with this scripture from the bible. When one is baptized, he or she is making a decision to stand with God and not conform to traditional values/ways of the society. They’re making a decision to start afresh and be renewed. Also, they are to leave behind their past life as quoted in the scripture. â€Å"Therefore put to death your members which are on the earth: fornication, uncleanness, passion, evil desire, and cov etousness, which is idolatry. † (Colossians 3:5)So why exactly is baptism important? Well, It is very important to understand that baptism guarantees no one an entrance into the gates of heaven. If there isn’t true conversion, being baptized would be meaningless. In the bible, Jesus said, â€Å"He that believeth and is baptized shall be saved; but he that believeth not shall be damned. † (Mark 16:16). It is obvious that baptism is very important to Jesus. It is also an important role to one, as a Christian. Since it was important to him, it should be important to us followers.The best and very significant quote from the bible that explains how important baptism is is in Matthew 28:19-20. This is also very important due to the fact that it was one of Jesus’ closing words here on earth. It says, â€Å"†Go ye therefore, and teach all nations, baptizing them in the name of the Father, and of the Son, and of the Holy Ghost: Teaching them to observe all t hings whatsoever I have commanded you: and, lo, I am with you always, even unto the end of the world. Amen. â€Å"